Because Small Business is Big Business

Success Demands Precision

SuccessLots of people achieve a level of success but then are amazed that it is fleeting, and it just drifts away. They are perplexed that they are unable to recreate the same results. What they don’t see or forget is the law of precision, the salvation of mediocre sales people who want greater success. READ MORE »

 

Training and Development

training and developmentBelow we’ll look at the key HR function of training and development and what an HR expert may be able to provide that the Office Manager or Accountant can’t.

Training & Development

Developing employees and creating a work culture where everyone can thrive, find satisfaction in meaningful work, and engage in helping the company succeed requires a focused effort. While some employees may be self-motivated to expand their skills and learn new methods and technologies, many are content to coast at their current level. READ MORE »

 

Marketing Plan

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

If you are already in business, stop and ask yourself the following questions:

  • What are my company’s strengths?
  • Do I clearly understand my market niche or position?
  • What business am I in—what is my product or service?
  • How do I measure success?
  • What are my short-term goals?
  • Who are my customers?
  • Who are my competitors?

If you are ready to launch your small business enterprise, get a copy of South Pacific and pay close attention to Bloody Mary when she sings “you gotta have a dream—if you don’t have a dream, how are you gonna make a dream come true?” She is the epitome of a homegrown successful entrepreneur selling island goods and services to American Seabees on a remote Polynesian island during World War II (her specialty product is grass skirts). Mary’s “dream” is her marketing plan and she implements it with great bravado, resulting in a substantial financial gain.

If you’ve been in business for some time, are you implementing a marketing plan? Do you know what a marketing plan looks like? If you are not achieving your financial goals, it may be an indication that a plan is needed.

A marketing plan need not be a 30-page academic and theoretical document, which probably will sit on a shelf collecting dust. Your plan must be flexible and dynamic, responsive to changing market conditions. However, you do need one—even if it is a one-page summary.

Ready to build that marketing plan: Check out the book “Small Business Guide to Marketing Basics

 

Human Resources

Human Resources

Many small businesses leave human resources in the hands of accounting (because of the payroll aspect), or office management (because there’s no other place to put it!). And sometimes those accountants and office managers do a fine job of keeping things in line. They are organized and systematic, so they create “personnel files” and make sure everyone signs off on the policy manual. But at what point does a small business need to bring in expert HR help?

There is no formula that dictates when to hire an HR Manager. There are many factors, such as the nature of your business, the types of jobs you have, and the level of government or industry regulation your company must comply with, that must be considered. Below we’ll look at the key HR functions and what an HR expert may be able to provide that the Office Manager or Accountant can’t. READ MORE »

 

Closing in 5 Easy Lessons

In sales, closing is that moment when all the conversation, fact-finding and interactions lead up to decision time. The job of the sales professional is to skillfully and conversationally move a prospect to understand that the solution is a perfect fit and to accept that the sale has been made.

In order to be predictably successful at closing, there are a few key maxims that are worth remembering. READ MORE »