Because Small Business is Big Business

Incorrect Usage

Incorrect UsageLike it or not and regardless of how many times one hears the incorrect usage, words like “everyone,” “everybody,” “nobody,” and “someone” are, in almost all cases, singular – in other words, all pronouns that end in “one” or “body” take a singular verb.

Let’s talk a little logic here. “One” signifies one object – therefore, singular. The word “body” is also singular. Why, then, would words like “somebody” or “everyone” be plural? READ MORE »

 

Vision Statement

Where the mission explains why the organization exists and the work it does every day, the vision statement sets a long-term goal for the organization. The vision statement is a very short phrase or sentence that sets an exciting tone for planning the future of the organization. It is the organization’s shared hopes, dreams, and image of the future.

The vision statement answers: READ MORE »

 

Personal Network

Personal NetworkI discussed the power of your personal network. We talked about why networking is so important: How it gives your company more exposure, introduces you to the right people, accelerates sales and helps you reach your goals. However, I did not discuss HOW to network effectively. So, as a follow-up to last week’s blog, I brainstormed six tips to ensure successful networking. READ MORE »

 

Importance of Lead Validation

By Guest Blogger Aaron Wittersheim

Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing. READ MORE »

 

Shaping Organizational Culture

Organizational CultureShaping Organizational Culture starts with defining culture. The simplest definition of culture is “the way we do things around here.” A complete definition is

Organizational culture is the combination of values, behaviors, and attitudes that influence how decisions are made, customers are treated, and communication happens between colleagues in the workplace.

READ MORE »