All of us go to market on a regular basis. Why? Well, we go to the grocery store to buy what we need, what we think we need, and for a sense of adventure to see what is new and what bargains we may find in the product-laden aisles. A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi.
A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi. En route to the shopping mall, a billboard that advertises Omaha Steaks® on sale for a limited time triggers another need. At the checkout stand, the short trip to the store for only cereal and milk yields four grocery bags filled with family favorites and new items to try—a result of impulse buying, a normal human response to the successful marketing concepts created by retailers, distributors, and manufacturers of consumer goods. Such concepts are created and then displayed at outlets in attractive and convenient places, sending the message “Buy ME.”
These are just a few examples of why it is important to market your small business. Want to know more about the basics of marketing check out the book “Small Business Guide to Marketing Basics” or read my other articles.
We sell things every day: a new idea to our boss, a pitch to our significant other to try the new restaurant down the street, or maybe you’re a parent trying to convince your child to eat peas or go to bed at a reasonable time. Perhaps, your profession is in sales. You may be like our company, Verde Martin, selling a service. Or, you work for a corporation like Target or 3M. Maybe, you own your own small business: a café or an appliance shop. On the other end of the spectrum, we buy things every day: a cup of coffee in the morning, a stylish new pair of shoes, a dream car after we’ve received a big raise. Whatever the case, we are all in the business of sales. Sales affect us every day. However, where did sales originate? Who was the first salesperson? Today, most people know very little about the history of sales. I decided that I wanted to change this. So, I started researching and found some interesting information on the history of sales. READ MORE »
These 5 steps will help you begin to define and shape your company’s organizational culture:
Uncover the story. Stories are powerful in identifying organizational culture. Begin by sharing stories about how you got started – what are some of the most energizing tales of the company as a start-up? What are the “legends” of the company? Who are the heroes of the organization? As stories are told, identify themes that tie to your company’s mission and values. Focus stories on what went well; when the company or an employee were at their best. READ MORE »
Like it or not and regardless of how many times one hears the incorrect usage, words like “everyone,” “everybody,” “nobody,” and “someone” are, in almost all cases, singular – in other words, all pronouns that end in “one” or “body” take a singular verb.
Let’s talk a little logic here. “One” signifies one object – therefore, singular. The word “body” is also singular. Why, then, would words like “somebody” or “everyone” be plural? READ MORE »
Where the mission explains why the organization exists and the work it does every day, the vision statement sets a long-term goal for the organization. The vision statement is a very short phrase or sentence that sets an exciting tone for planning the future of the organization. It is the organization’s shared hopes, dreams, and image of the future.
The vision statement answers: READ MORE »