Because Small Business is Big Business

Create a Relationship Trademark

After your work is done, the papers have been signed, the handshakes have been shared and the glow of the purchase has dimmed, what is left for your new client?

The good work, the product or service that they get is of tremendous importance. But, the lasting feeling that only a committed selling professional can provide is much more fundamental to happy customers and enduring relationships.

Too many people in business leave their relationship trademark to chance. Is it any wonder that their interpersonal effectiveness is less successful than they want it to be? READ MORE »

 

Route Recalculation

 

Route Recalculation

Most of the newer vehicles are equipped with GPS (Global Positioning System) to help you navigate from Point A to Point B.  As anyone with a GPS knows when you veer from the prescribed path your car will begin saying route recalculation as it tries to find you another route to your destination. READ MORE »

 

Small Business Saturday – is Your Business Ready?

Small Business Saturday

This Nov 25, we want to share Small Business Saturday ® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

So mark your calendars for Nov 25 – the Saturday after Thanksgiving – and get ready to Shop Small® with us. Grab a friend or family member and get out and shop small on the big day.

You can help get the word out and celebrate Small Business Saturday by using #ShopSmall on Facebook and all your social networks.  If your small business is looking  to participate and get FREE Small Business Saturday marketing materials, click here to get started 

Thank you for all your support and to look to us to help you grow your business. see you Saturday, Nov 25!

 

Working 9 to 5

We all recognize this mantra of working 9 to 5 as the theme song of the daily grind.  However, for small business people, this takes on an entirely different message as it reminds us that time management is not only the desired skill but a necessity.

Working 9 to 5

While it is important to put forth extra energy, especially when starting a business, it is easy to fall into a time management trap.  It is all too tempting to put in that “just a few more minutes” when we are caught up in the creative (or even the administrative) side of our own business.   Let me finish one more report, try one more idea, make one more widget, etc.  The list goes on and on and truly there is no end to the tasks when you are building or managing your business. READ MORE »

 

Measure Sales Results

 

Measure Sales Results

This week at Verde Martin, we worked with a small business owner who wanted to measure sales results in real time to enhance the sales process, with no budget.  We found the perfect no-cost tool: a Customer Relationship Management program or CRM.  He needed to be able to manage leads, calculate inventory, measure marketing, and drive sales, all with QuickBooks compatibility.  After researching different CRM systems online, we suggested Zoho.com, a free CRM system for as many as three users.  The Zoho.com program has easy-to-use features that complement the businesses steps of the sale.  The steps of the sale are:

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