Because Small Business is Big Business

Sales Strategy – Don’t Count on Hope

A client cancelled this week, a day before our start date, so I have too much free time and an empty work funnel. I am frustrated, because I did not plan for this delay of work. I, like many other business owners, was not ready for the unexpected. I kept hoping a past client or referral would call with a small project to fill the void. However, we are behind on our sales calls. Hope is not a good sales strategy.

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Social Media Marketing

Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts.  SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet.  All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.

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Mission Statement? Now What

Mission StatmentNow you are in the habit of sharing your Mission Statement, everywhere and with everyone you need to have it do its job for your company.What do I mean?A Mission Statement, as we have discussed is not just a pretty wall decoration, it has a job to do and it’s an important one. I fear that many company leaders feel that once the initial writing of the Mission Statement is done we can all get back to the work at hand.  When this happens, and it happens a lot in my experience, a disconnect is created between the work and what we started out wanting to create when the company was originally founded.

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Pay Per What?

What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct traffic to your small business’ website.  It is a great tool to use to enhance organic clicks. Pay-per-click is commonly associated with search engines, but several social media sites like Facebook, LinkedIn and Twitter offer some form of pay per click marketing.

Pay Per Click, How it works:

Every time an ad is clicked, it sends a visitor to your website and in return you pay the search engine or social media a small fee. To have a successful PPC campaign that runs smoothly you will want to make sure you have the right keywords.

Your keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site

When it comes to keyword selection for your small business, long-tail keywords are great ones to go after. They are those three and four keyword phrases which are very, very specific to whatever you are selling. They are much more targeted, and can be more cost-efficient than more competitive short term keywords. A good way to figure out your long-tail keywords is to understand the following questions about your business and customers.

  • What do you offer? What makes your small business special?
  • Who is your target audience? Where are your customers? What do you want your customers to do?

To determine which long-tail keywords are best for your PPC campaigns, you can use tools like Google’s Keyword Planner or keywordspy.com, to help you determine the best keywords for your ads.

If you want to learn more about Google AdWords and Facebook ads to help promote your products and services, consider attending our Lunch and Learn on June 22nd, click here to register

 

Organic Growth

Organic growth – that sounds like someone growing tomatoes in their backyard.  But it also sounds healthy and many people are willing to pay a premium for produce that is grown organically.  In reality, there are similarities between organic gardening and organic business growth.  Both practices are based on using what is already occurring without adding unnecessary outside influences. READ MORE »

 
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