Because Small Business is Big Business

Presentations Sell

presentations sellDo you have a great business idea? Having an idea for a business can be the impetus that gets us started in our own business. But, do you have the wherewithal to do the work, day in and day out, to bring that idea to life? According to GrowthWheel there are seven action steps to move your idea to fruition. They are, Ideation, Research, Decision-Making, Sparring, Testing, Documentation for conviction, and Presentations sell ideas. I will be sharing a series of blog posts to discuss each of these ideas. I hope they strike a chord for you and help you move your idea forward.

The first is, Inspiration for Ideation. Ideation is the act of getting ideas to move us forward. There are several ways to get an idea chain moving. (See prior blog post on this topic.)

The second is, Research that provides knowledge. Perhaps you already have a plethora of ideas or have a couple that you are trying to choose between. What’s next? Research. Doing research up-front will say you a lot of legwork and heartache. (See prior blog post on this topic.)

The third is, Decision-Making that leads to action. A strong decision leads to action. This step of creative business development is vastly important because it will lead you forward from the first two steps. (See prior blog post on this topic).

The fourth is, Sparring that provides improvements. Sparring in this sense means to meet and discuss with others the ups and downs of your business idea. (See prior blog on this topic).

The fifth is, Testing that gives realism. Beyond the research and sparring is testing. Some entrepreneurs find that the “Just Do It” approach works better for them. The idea being that trial and error is the best teacher and too much time in the lab just doesn’t tell them what they need to know. (See prior blog post on this topic).

The six is, Documentation that gives conviction. Documentation may be the culminating piece after you’ve done your brainstorming, research, decision making, sparring, and testing, but it may also be the very first step you take in beginning work on your business idea. Sometimes none of the above are what you want to do. Sometimes you want to create a written piece of information, or several, to tell your potential customers and the world about your idea and or product.

Presentations Sell

The seventh is, Presentations sell. It may happen that you have an idea, and you know it’s a great one. You are sure you can sell it and become very successful. You decide that the best thing to do is to go talk to prospective customers about the product or service and try to sell it—even before you have created it. This harkens back to an old proverb that says, “Don’t sell the skins until the bear is dead”.

Creating a visual presentation, a graphic identity, if you will, of your product and/or service is fine, it’s great to have your business logo, business cards, product sheets and other marketing materials created. But, do be careful. If you have all of the pretty pieces together but not the actual product you may get a reputation for being untrustworthy.

There is nothing wrong with talking to prospective customers about your product and even selling it to them, just make sure that you let them know that the product cannot be created until orders have been placed.

The Seven Actions for Creative Business Development have been laid out in the course of these blog posts in a certain order. You do not have to follow this order, however. Start wherever feels right to you. Rule of thumb has several books that can help you get you get started.  You don’t even have to do them all, but it can be easier to get started if you have a framework to work within.