Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts. SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.
Social media does have a role in marketing, but that role depends on your industry and how it best fits the needs of your small business. It also depends on the effort you are willing to put forward when it comes to marketing via the most business-friendly social networks.
Marketing via the Internet has never been easier. Your next potential customer/client is just a mouse-click away. There are several social networking communities that can be used to network and promote your small business’s products or services with thousands (no make that millions) of potential buyers. Social media marketing is another critically needed action to achieve business sustainability.
In summary, small business owners know that they must be innovative and creative with marketing techniques and initiatives, so if you are not using social media marketing as a tool to promote your business, you’re missing out on capturing increased revenues! When you purchase my book, I give you detailed information on the most popular social media marketing web sites and how to use them effectively to promote your small business.