Because Small Business is Big Business

Data Needed?

Data NeededWhere does a small business owner go to find the important statistics, information, and other data needed to make sound business decisions? Generally, free information and paid data are available. The good news is that volumes of reliable information exist just for the asking or for clicking on the Internet. Most organizations in the business of data collection, analysis, and publication in easy-to-read formats are eager to share with interested parties.

Resources where the information resides include:

  • National consumer reports
  • U.S. Census Bureau
  • Product catalogs
  • Trade shows
  • Magazines
  • Web sites
  • Surveys
  • Interviews
  • Library reference materials
  • Business journals
  • Testimonials
  • Direct user feedback and opinions

In today’s age of instant information, there is little shortage of facts, statistics, and revealing data, which can be put to use in the ultimate goal of market research: Know Your Customer. Want to learning more on market research?  Check out the “Small Business Guide to Marketing Basics