Because Small Business is Big Business


Smart Goals Having SMART goals for things we want to do and working towards them is an important part of being human. Goals big and small can be the stepping-stones to a successful business and the way you set them can make a difference to achieving them. The path towards our goals may not always run smoothly or be easy.  It is important to use the SMART method of developing and setting your goals:

Specific:  Specifically describe each goal/objective

Measurable:  How will the goal/objective be evaluated? (Use quantitative measures such as % or dollar increase in revenue or market share and/or use qualitative measures which are descriptive of criteria.)

Attainable:  Develop the attitudes, abilities, skills, and financial capacity to reach them.

Relevant: closely connected or appropriate to what is being done or considered.

Time Bound:  A goal should be grounded within a reasonable time frame.

Check out our complete series of books to help you achieve your smart goals.