Because Small Business is Big Business

Why We Market

marketAll of us go to market on a regular basis. Why? Well, we go to the grocery store to buy what we need, what we think we need, and for a sense of adventure to see what is new and what bargains we may find in the product-laden aisles. A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi.

A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi. En route to the shopping mall, a billboard that advertises Omaha Steaks® on sale for a limited time triggers another need. At the checkout stand, the short trip to the store for only cereal and milk yields four grocery bags filled with family favorites and new items to try—a result of impulse buying, a normal human response to the successful marketing concepts created by retailers, distributors, and manufacturers of consumer goods. Such concepts are created and then displayed at outlets in attractive and convenient places, sending the message “Buy ME.”

These are just a few examples of why it is important to market your small business. Want to know more about the basics of marketing check out the book “Small Business Guide to Marketing Basics” or read my other articles.