Because Small Business is Big Business

Marketing Campaign Questions

marketing campaign Before you launch a marketing campaign, can you answer the following questions about your business and product or service:

  1. Do you know which features of your product or service will appeal to different market segments?
  2. Can you describe how your product or service will benefit your clients?
  3. Have you prepared a sales forecast?
  4. What type of media channels will you use to market each product or service?
  5. What are your planned sales promotions?
  6. Can you plan a publicity campaign around a product or service?
  7. Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?
  8. Do your marketing materials and packaging appeal to your target market?
  9. Are your marketing materials and packaging brand consistent?
  10. Have ALL of your employees been educated about the product and or service?

Like to learn more on marketing campaigns, check out the Rule of Thumb Small Business Books A Guide to Small Business Marketing.