Because Small Business is Big Business

Posts in category Customer Services

Create a Relationship Trademark

After your work is done, the papers have been signed, the handshakes have been shared and the glow of the purchase has dimmed, what is left for your new client?

The good work, the product or service that they get is of tremendous importance. But, the lasting feeling that only a committed selling professional can provide is much more fundamental to happy customers and enduring relationships.

Too many people in business leave their relationship trademark to chance. Is it any wonder that their interpersonal effectiveness is less successful than they want it to be? READ MORE »

 

Small Business Books

Small Business BooksThis series of 11 small business books answers many questions you may have about starting and running a business. Save 20% when you buy the whole series now through Oct 15, 2017.

Small business owners need to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success.

The Rule of Thumb small business books will assist you in gaining a basic understanding of what it takes to operate a small business successfully. Each easy to read small business book is less than 125 pages and make a great desk reference for any small business owner.

Check out our author’s small business articles at ruleofthumbbiz.com 

 

 

 

Business Reputation

A business reputation is very important.  It drives the perception of the public, the frequency of the customers, the opportunities to be involved with the local economy and community as well as the caliber of employees and customers that a business will have.  Competition is always going to be out there and often this is beyond the control of a business owner, manager or leader.  READ MORE »

 

Love Sales

Love SalesMy business is all about sales and so I thought I would share three reasons why I love sales and the sales process.

  1. Sales is a discovery process

Sales allow you to get to know your customers. Through sales, you can build a relationship with your clients, discover their wants and needs, and work to satisfy them. In addition, sales help you learn about yourself. As we discussed in our last blog, we are all in sales. We sell something every day; whether that’s our image, a new idea, or a request. Sales and the sales process can help us learn about both our customers and ourselves. READ MORE »

 

Business Card

You walk into a business networking event and your immediate instinct is to hand people your business card in order to build quick rapport and promote your business. Wait! Don’t do it yet! Why? They did not ask for it.

business cardWhy is that so important? What happens when we hand out our business card before they ask? It immediately becomes a one-sided conversation, announcing “This is what “I” am doing and I want your business” even though I do not know who they are and what you really want, like and need. This might boost our egos, but it is not good for creating and building new relationships. Although most people will politely accept the card, they will rarely call unless they feel some sort of connection was made with you during your first brief encounter. READ MORE »