My business is all about sales and so I thought I would share three reasons why I love sales and the sales process.
- Sales is a discovery process
Sales allow you to get to know your customers. Through sales, you can build a relationship with your clients, discover their wants and needs, and work to satisfy them. In addition, sales help you learn about yourself. As we discussed in our last blog, we are all in sales. We sell something every day; whether that’s our image, a new idea, or a request. Sales and the sales process can help us learn about both our customers and ourselves. READ MORE »
You walk into a business networking event and your immediate instinct is to hand people your business card in order to build quick rapport and promote your business. Wait! Don’t do it yet! Why? They did not ask for it.
Why is that so important? What happens when we hand out our business card before they ask? It immediately becomes a one-sided conversation, announcing “This is what “I” am doing and I want your business” even though I do not know who they are and what you really want, like and need. This might boost our egos, but it is not good for creating and building new relationships. Although most people will politely accept the card, they will rarely call unless they feel some sort of connection was made with you during your first brief encounter. READ MORE »
Where does a small business owner go to find the important statistics, information, and other data needed to make sound business decisions? Generally, free information and paid data are available. The good news is that volumes of reliable information exist just for the asking or for clicking on the Internet. Most organizations in the business of data collection, analysis, and publication in easy-to-read formats are eager to share with interested parties.
Resources where the information resides include:
- National consumer reports
- U.S. Census Bureau
- Product catalogs
- Trade shows
- Web sites
- Library reference materials
- Business journals
- Direct user feedback and opinions
In today’s age of instant information, there is little shortage of facts, statistics, and revealing data, which can be put to use in the ultimate goal of market research: Know Your Customer. Want to learning more on market research? Check out the “Small Business Guide to Marketing Basics“
Customer Service…what is it? Is it like beauty, you know in the eye of the beholder? We all have a different perspective about what makes service good. Many years ago, I worked for a very large utility company where I was recognized for delivering good customer service; I also worked for a ginormous telecommunications company where I received an award for quality service to customers. READ MORE »
The following items provide some clarification about what listening is and is not, as well as what role listening skills play in effective communication. Some you may have already thought about, others perhaps not. READ MORE »