Where does a small business owner go to find the important statistics, information, and other data needed to make sound business decisions? Generally, free information and paid data are available. The good news is that volumes of reliable information exist just for the asking or for clicking on the Internet. Most organizations in the business of data collection, analysis, and publication in easy-to-read formats are eager to share with interested parties.
Resources where the information resides include:
- National consumer reports
- U.S. Census Bureau
- Product catalogs
- Trade shows
- Web sites
- Library reference materials
- Business journals
- Direct user feedback and opinions
In today’s age of instant information, there is little shortage of facts, statistics, and revealing data, which can be put to use in the ultimate goal of market research: Know Your Customer. Want to learning more on market research? Check out the “Small Business Guide to Marketing Basics“
Customer Service…what is it? Is it like beauty, you know in the eye of the beholder? We all have a different perspective about what makes service good. Many years ago, I worked for a very large utility company where I was recognized for delivering good customer service; I also worked for a ginormous telecommunications company where I received an award for quality service to customers. READ MORE »
The following items provide some clarification about what listening is and is not, as well as what role listening skills play in effective communication. Some you may have already thought about, others perhaps not. READ MORE »
Here are some simple tips to get a dynamite business relationship started:
- Check your body language, words and voice. Your non-verbal signals tell the real story of how you feel. Ensure that if your words are positive, the body and facial
expressions are too. Tight fists or angry eyes with positive words will tell the listener that the message is not sincere or truthful.
- Shift your concentration and put the spotlight on the customer. This is a powerful way to break down barriers and gain cooperation.
READ MORE »
As entrepreneurs, we encounter a flood of Small Business challenges when we are starting our businesses and making them grow. We are looking to find out what areas are the most challenging to you and your business. We would love your input on this short survey and please feel free to share it with other small business owners.
Small Business Challenges, Why are they important:
- According to the US Small Business Administration and Census there are over 28 million small businesses.
- Those 28 million small businesses employ 49% of the workforce.
- 23 million of them have less than 20 employees. That is 19% of our American workforce.
- 22 million of them rely solely on them self as the only employee.
- The owners of these businesses make an average of $35,000 a year.
Please take the a minute to help us find out what challenges todays small business owners are facing.