This series of 11 small business books answers many questions you may have about starting and running a business. Save 20% when you buy the whole series now through Oct 15, 2017.
Small business owners need to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success.
The Rule of Thumb small business books will assist you in gaining a basic understanding of what it takes to operate a small business successfully. Each easy to read small business book is less than 125 pages and make a great desk reference for any small business owner.
Check out our author’s small business articles at ruleofthumbbiz.com
Lots of people achieve a level of success but then are amazed that it is fleeting, and it just drifts away. They are perplexed that they are unable to recreate the same results. What they don’t see or forget is the law of precision, the salvation of mediocre sales people who want greater success. READ MORE »
We sell things every day: a new idea to our boss, a pitch to our significant other to try the new restaurant down the street, or maybe you’re a parent trying to convince your child to eat peas or go to bed at a reasonable time. Perhaps, your profession is in sales. You may be like our company, Verde Martin, selling a service. Or, you work for a corporation like Target or 3M. Maybe, you own your own small business: a café or an appliance shop. On the other end of the spectrum, we buy things every day: a cup of coffee in the morning, a stylish new pair of shoes, a dream car after we’ve received a big raise. Whatever the case, we are all in the business of sales. Sales affect us every day. However, where did sales originate? Who was the first salesperson? Today, most people know very little about the history of sales. I decided that I wanted to change this. So, I started researching and found some interesting information on the history of sales. READ MORE »
Did you know, according to the US Small Business Administration and Census there are
22 million small businesses that solely on them self as the only employee. Imagine how difficult it is to grow your business when you are trying to run it on our own. These individuals are often considered Solopreneurs. READ MORE »
When I wrote the Rule of Thumb book for Small Business Sustainability, I truly thought it would be a hot topic for business owners seeking to leave a legacy for themselves and their families and/or business partners. However, after very stagnant book sales, I have to ask this question. Are small business owners so caught up in day-to-day survival that they cannot even focus on the future?
In this article, I’ll share some words of wisdom from Internet research gathered on the importance of sustainability for small businesses. READ MORE »