Because Small Business is Big Business

Posts in category Human Resources

Change

ChangeRuth Graham writes, “It is difficult to trust things that change. Trust is built on the assurance of constancy.” It’s almost cliché to say that we live in times of constant change – we know more change than we do steadiness. Fourth generation (4G) mobile technology is being released and I didn’t even know there was such a thing as generations of technology! The iPod was launched in 2001 and is in its 6th generation, meaning that the technology is waaaayyyy better today than it was in 2001, right? Besides technology, we see change everywhere around us. Egypt is in the midst of a chaotic change to its political system as individuals take to the streets demanding to be heard. Companies have had to react to economic changes, forcing some to shut their doors for good, others to lay off scores of workers, while others took the opportunity to reinvent themselves to survive and thrive rather than fall victim of the recession. READ MORE »

 

Start Problem-Solving

As leaders we often have team members come to us because of a relational or strategic logger jam that is impacting the workgroup. And more often than not they are looking to you, the leader, to fix it for them. So being the good leaders that we are we jump in and start problem-solving. After all, we have the insight, experience and position to push the team to resolution, right? READ MORE »

 

Social Media Marketing

Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts.  SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet.  All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.

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Communication Crisis

communication crisisThere is a communication crisis in the marketplace. As individuals and organizations shift from traditional forms of communication to leverage technology, we’re seeing lots of information flowing back and forth, but much of it is ineffective, frustrating, and confusing.There are generational preferences when it comes to communication. Baby boomers prefer a phone call, Gen-Xers would rather get an email, and Millenials like to communicate via text. These are generalizations, of course, but seem to make sense as we think about the technological evolution of the past 50 years. READ MORE »

 

Listening Skills Play

The following items provide some clarification about what listening is and is not, as well as what role listening skills play in effective communication. Some you may have already thought about, others perhaps not. READ MORE »