Because Small Business is Big Business

Posts in category Leadership

Are You Mingling?

MinglingMany people are uncomfortable mingling during a networking event. We are often worried about what people will think of us. The easiest way to get around that is to put our focus on them. How? First of all, look for people who appear somewhat lonely, standing by themselves. They appreciate us coming up to them and initiating a conversation. This helps get relationship-building conversations started while promoting confidence in ourselves and the other person. It is easier to join a group previously engaged in a discussion after someone leaves, breaking the circle of participants, which then allow us to comfortably slip right in. The following guidelines will also help: READ MORE »

 

SMART Goals

Smart Goals Having SMART goals for things we want to do and working towards them is an important part of being human. Goals big and small can be the stepping-stones to a successful business and the way you set them can make a difference to achieving them. The path towards our goals may not always run smoothly or be easy.  It is important to use the SMART method of developing and setting your goals: READ MORE »

 

What is a Brand?

brandWhat is a brand?  I’m reminded of scenes from one of my favorite American movies, Red River; namely, the branding of cattle in preparation for a historic cattle drive along the old Chisholm Trail.  Brands were visual symbols of ownership.  They depicted in graphic geometric shapes and/or letters the names of the various ranches:  The Circle R, The Flying P, and The Two Rivers are examples.  The brand message to all who saw it said, “This is mine, and it is separate from the rest of the herd.” READ MORE »

 

Tips After Startup Phase

Here are six tips after startup phaseTips After Startup Phase

  1. Market, market, and then market more!  I can’t stress the importance of letting the world know that you have something to sell them.  Market daily.
  2. Network, network, and then network more!  You can’t sit at your desk or stand behind a counter 5 to 7 days a week.  It is critical that you venture out and network with potential business-to-business buyers.
    READ MORE »
 

Cubicle World

Cubicle WorldBecause those in cubicle world are so visible, there is a subconscious assumption that the person is always available. Following are some guidelines for our workday life in the cubicle world. READ MORE »