What is a brand? I’m reminded of scenes from one of my favorite American movies, Red River; namely, the branding of cattle in preparation for a historic cattle drive along the old Chisholm Trail. Brands were visual symbols of ownership. They depicted in graphic geometric shapes and/or letters the names of the various ranches: The Circle R, The Flying P, and The Two Rivers are examples. The brand message to all who saw it said, “This is mine, and it is separate from the rest of the herd.” READ MORE »
Posts in category Leadership
Here are six tips after startup phase
- Market, market, and then market more! I can’t stress the importance of letting the world know that you have something to sell them. Market daily.
- Network, network, and then network more! You can’t sit at your desk or stand behind a counter 5 to 7 days a week. It is critical that you venture out and network with potential business-to-business buyers.
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Because those in cubicle world are so visible, there is a subconscious assumption that the person is always available. Following are some guidelines for our workday life in the cubicle world. READ MORE »
When you start a company (or buy one), you have to choose who you are. Possibly you have been the boss or leader as part of a management group. As the company develops, you will have to change your role (probably at several intervals along the growth curve). *What is the best and maximum value use of your energy and talents? What is your passion? READ MORE »
Are you your best self? Do you ever catch yourself in a moment and think…”wow, I am
really responsible for this,” or “seriously, this is great, something must be wrong…wait,” or “I am really happy and successful, surely there must be doom lurking somewhere, right?” What is wrong with us? Why is it that we seemed to be programmed to doubt ourselves when things are going in a positive and optimistic direction? Why do we question our own success? READ MORE »