Because Small Business is Big Business

Posts in category Marketing

Closing in 5 Easy Lessons

In sales, closing is that moment when all the conversation, fact-finding and interactions lead up to decision time. The job of the sales professional is to skillfully and conversationally move a prospect to understand that the solution is a perfect fit and to accept that the sale has been made.

In order to be predictably successful at closing, there are a few key maxims that are worth remembering. READ MORE »

 

Career after Retirement

Rita talks about your second career after retirement.  Want to know more about how to market yourself after retirement?  Check out Rule of Thumb A Guide to Marketing Yourself for Success 

 

Why We Market

marketAll of us go to market on a regular basis. Why? Well, we go to the grocery store to buy what we need, what we think we need, and for a sense of adventure to see what is new and what bargains we may find in the product-laden aisles. A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi. READ MORE »

 

History of Sales

history of salesWe sell things every day: a new idea to our boss, a pitch to our significant other to try the new restaurant down the street, or maybe you’re a parent trying to convince your child to eat peas or go to bed at a reasonable time. Perhaps, your profession is in sales. You may be like our company, Verde Martin, selling a service. Or, you work for a corporation like Target or 3M. Maybe, you own your own small business: a café or an appliance shop. On the other end of the spectrum, we buy things every day: a cup of coffee in the morning, a stylish new pair of shoes, a dream car after we’ve received a big raise. Whatever the case, we are all in the business of sales. Sales affect us every day. However, where did sales originate? Who was the first salesperson? Today, most people know very little about the history of sales. I decided that I wanted to change this. So, I started researching and found some interesting information on the history of sales. READ MORE »

 

Incorrect Usage

Incorrect UsageLike it or not and regardless of how many times one hears the incorrect usage, words like “everyone,” “everybody,” “nobody,” and “someone” are, in almost all cases, singular – in other words, all pronouns that end in “one” or “body” take a singular verb.

Let’s talk a little logic here. “One” signifies one object – therefore, singular. The word “body” is also singular. Why, then, would words like “somebody” or “everyone” be plural? READ MORE »