Because Small Business is Big Business

Posts in category Marketing

Create a Relationship Trademark

After your work is done, the papers have been signed, the handshakes have been shared and the glow of the purchase has dimmed, what is left for your new client?

The good work, the product or service that they get is of tremendous importance. But, the lasting feeling that only a committed selling professional can provide is much more fundamental to happy customers and enduring relationships.

Too many people in business leave their relationship trademark to chance. Is it any wonder that their interpersonal effectiveness is less successful than they want it to be? READ MORE »

 

Small Business Saturday – is Your Business Ready?

Small Business Saturday

This Nov 25, we want to share Small Business Saturday ® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

So mark your calendars for Nov 25 – the Saturday after Thanksgiving – and get ready to Shop Small® with us. Grab a friend or family member and get out and shop small on the big day.

You can help get the word out and celebrate Small Business Saturday by using #ShopSmall on Facebook and all your social networks.  If your small business is looking  to participate and get FREE Small Business Saturday marketing materials, click here to get started 

Thank you for all your support and to look to us to help you grow your business. see you Saturday, Nov 25!

 

Measure Sales Results

 

Measure Sales Results

This week at Verde Martin, we worked with a small business owner who wanted to measure sales results in real time to enhance the sales process, with no budget.  We found the perfect no-cost tool: a Customer Relationship Management program or CRM.  He needed to be able to manage leads, calculate inventory, measure marketing, and drive sales, all with QuickBooks compatibility.  After researching different CRM systems online, we suggested Zoho.com, a free CRM system for as many as three users.  The Zoho.com program has easy-to-use features that complement the businesses steps of the sale.  The steps of the sale are:

READ MORE »

 

Small Business Books

Small Business BooksThis series of 11 small business books answers many questions you may have about starting and running a business. Save 20% when you buy the whole series now through Oct 15, 2017.

Small business owners need to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success.

The Rule of Thumb small business books will assist you in gaining a basic understanding of what it takes to operate a small business successfully. Each easy to read small business book is less than 125 pages and make a great desk reference for any small business owner.

Check out our author’s small business articles at ruleofthumbbiz.com 

 

 

 

Marketing Campaign Questions

marketing campaign Before you launch a marketing campaign, can you answer the following questions about your business and product or service:

  1. Do you know which features of your product or service will appeal to different market segments?
  2. Can you describe how your product or service will benefit your clients?
  3. Have you prepared a sales forecast?
  4. What type of media channels will you use to market each product or service?
  5. What are your planned sales promotions?
  6. Can you plan a publicity campaign around a product or service?
  7. Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?
  8. Do your marketing materials and packaging appeal to your target market?
  9. Are your marketing materials and packaging brand consistent?
  10. Have ALL of your employees been educated about the product and or service?

Like to learn more on marketing campaigns, check out the Rule of Thumb Small Business Books A Guide to Small Business Marketing.