This series of 11 small business books answers many questions you may have about starting and running a business. Save 20% when you buy the whole series now through Oct 15, 2017.
Small business owners need to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success.
The Rule of Thumb small business books will assist you in gaining a basic understanding of what it takes to operate a small business successfully. Each easy to read small business book is less than 125 pages and make a great desk reference for any small business owner.
Check out our author’s small business articles at ruleofthumbbiz.com
Before you launch a marketing campaign, can you answer the following questions about your business and product or service:
- Do you know which features of your product or service will appeal to different market segments?
- Can you describe how your product or service will benefit your clients?
- Have you prepared a sales forecast?
- What type of media channels will you use to market each product or service?
- What are your planned sales promotions?
- Can you plan a publicity campaign around a product or service?
- Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?
- Do your marketing materials and packaging appeal to your target market?
- Are your marketing materials and packaging brand consistent?
- Have ALL of your employees been educated about the product and or service?
Like to learn more on marketing campaigns, check out the Rule of Thumb Small Business Books A Guide to Small Business Marketing.
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
If you are already in business, stop and ask yourself the following questions:
- What are my company’s strengths?
- Do I clearly understand my market niche or position?
- What business am I in—what is my product or service?
- How do I measure success?
- What are my short-term goals?
- Who are my customers?
- Who are my competitors?
If you are ready to launch your small business enterprise, get a copy of South Pacific and pay close attention to Bloody Mary when she sings “you gotta have a dream—if you don’t have a dream, how are you gonna make a dream come true?” She is the epitome of a homegrown successful entrepreneur selling island goods and services to American Seabees on a remote Polynesian island during World War II (her specialty product is grass skirts). Mary’s “dream” is her marketing plan and she implements it with great bravado, resulting in a substantial financial gain.
If you’ve been in business for some time, are you implementing a marketing plan? Do you know what a marketing plan looks like? If you are not achieving your financial goals, it may be an indication that a plan is needed.
A marketing plan need not be a 30-page academic and theoretical document, which probably will sit on a shelf collecting dust. Your plan must be flexible and dynamic, responsive to changing market conditions. However, you do need one—even if it is a one-page summary.
Ready to build that marketing plan: Check out the book “Small Business Guide to Marketing Basics“
In sales, closing is that moment when all the conversation, fact-finding and interactions lead up to decision time. The job of the sales professional is to skillfully and conversationally move a prospect to understand that the solution is a perfect fit and to accept that the sale has been made.
In order to be predictably successful at closing, there are a few key maxims that are worth remembering. READ MORE »
Rita talks about your second career after retirement. Want to know more about how to market yourself after retirement? Check out Rule of Thumb A Guide to Marketing Yourself for Success