Because Small Business is Big Business

Posts in category Marketing

Organizing Information

When developing written communicate make sure you cover the basics by organizing information in a logical, easily understood manner.

organizing informationThe simple “Rule of Thumb” is the following:  Always, always, always make an outline before starting the rough draft. An outline will keep the information organized and prevent you from putting material where it doesn’t belong. READ MORE »

 

Are You Mingling?

MinglingMany people are uncomfortable mingling during a networking event. We are often worried about what people will think of us. The easiest way to get around that is to put our focus on them. How? First of all, look for people who appear somewhat lonely, standing by themselves. They appreciate us coming up to them and initiating a conversation. This helps get relationship-building conversations started while promoting confidence in ourselves and the other person. It is easier to join a group previously engaged in a discussion after someone leaves, breaking the circle of participants, which then allow us to comfortably slip right in. The following guidelines will also help: READ MORE »

 

What is a Brand?

brandWhat is a brand?  I’m reminded of scenes from one of my favorite American movies, Red River; namely, the branding of cattle in preparation for a historic cattle drive along the old Chisholm Trail.  Brands were visual symbols of ownership.  They depicted in graphic geometric shapes and/or letters the names of the various ranches:  The Circle R, The Flying P, and The Two Rivers are examples.  The brand message to all who saw it said, “This is mine, and it is separate from the rest of the herd.” READ MORE »

 

Sales Process

Sales ProcessThe sales process, or the steps of the sale, should complement the channel you have
selected.  You are at the pinnacle of the sales process and the most fun- deciding how to sell the product or service.

Before we create your sales process, let’s review how something is purchased.  We will assume for this chapter that when something is purchased there is an exchange of money for the product or service. READ MORE »

 

Reinvent Time

reimvemtHow do I know when it’s time to reinvent my services or products?

Here are some warning signs of business stagnation and decline:

Feedback from Customers/Clients.  When you start hearing questions like: Do you have anything else?  When will something new be in? Are you offering any more services?  Have you thought about branching out?  Clue after clue, the writing is on the wall.  If you don’t reinvent your business in some form or manner, you will not have a demand for you to supply much longer.  Take feedback seriously and begin to plan for and implement change throughout your business if you want to stay in business. READ MORE »