Because Small Business is Big Business

Posts in category Marketing

Why We Market

marketAll of us go to market on a regular basis. Why? Well, we go to the grocery store to buy what we need, what we think we need, and for a sense of adventure to see what is new and what bargains we may find in the product-laden aisles. A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi. READ MORE »

 

History of Sales

history of salesWe sell things every day: a new idea to our boss, a pitch to our significant other to try the new restaurant down the street, or maybe you’re a parent trying to convince your child to eat peas or go to bed at a reasonable time. Perhaps, your profession is in sales. You may be like our company, Verde Martin, selling a service. Or, you work for a corporation like Target or 3M. Maybe, you own your own small business: a café or an appliance shop. On the other end of the spectrum, we buy things every day: a cup of coffee in the morning, a stylish new pair of shoes, a dream car after we’ve received a big raise. Whatever the case, we are all in the business of sales. Sales affect us every day. However, where did sales originate? Who was the first salesperson? Today, most people know very little about the history of sales. I decided that I wanted to change this. So, I started researching and found some interesting information on the history of sales. READ MORE »

 

Incorrect Usage

Incorrect UsageLike it or not and regardless of how many times one hears the incorrect usage, words like “everyone,” “everybody,” “nobody,” and “someone” are, in almost all cases, singular – in other words, all pronouns that end in “one” or “body” take a singular verb.

Let’s talk a little logic here. “One” signifies one object – therefore, singular. The word “body” is also singular. Why, then, would words like “somebody” or “everyone” be plural? READ MORE »

 

Vision Statement

Where the mission explains why the organization exists and the work it does every day, the vision statement sets a long-term goal for the organization. The vision statement is a very short phrase or sentence that sets an exciting tone for planning the future of the organization. It is the organization’s shared hopes, dreams, and image of the future.

The vision statement answers: READ MORE »

 

Importance of Lead Validation

By Guest Blogger Aaron Wittersheim

Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing. READ MORE »