Because Small Business is Big Business

Posts in category Marketing

Reinvent Time

reimvemtHow do I know when it’s time to reinvent my services or products?

Here are some warning signs of business stagnation and decline:

Feedback from Customers/Clients.  When you start hearing questions like: Do you have anything else?  When will something new be in? Are you offering any more services?  Have you thought about branching out?  Clue after clue, the writing is on the wall.  If you don’t reinvent your business in some form or manner, you will not have a demand for you to supply much longer.  Take feedback seriously and begin to plan for and implement change throughout your business if you want to stay in business. READ MORE »

 

You Are a Powerful Brand

YOU are a powerful brand! What does it say? The wealth of information shared here will empower you to intentionally build your most successful brand, NOW! Enjoy learning a myriad of techniques for positively powerful brandinfluencing people, making an excellent first impression and increasing the bottom line! In today’s competitive business environment, good manners, proper speech patterns, careful grooming, and professional communication skills can make the difference between getting ahead and being left behind. READ MORE »

 

Tips After Startup Phase

Here are six tips after startup phaseTips After Startup Phase

  1. Market, market, and then market more!  I can’t stress the importance of letting the world know that you have something to sell them.  Market daily.
  2. Network, network, and then network more!  You can’t sit at your desk or stand behind a counter 5 to 7 days a week.  It is critical that you venture out and network with potential business-to-business buyers.
    READ MORE »
 

Data Needed?

Data NeededWhere does a small business owner go to find the important statistics, information, and other data needed to make sound business decisions? Generally, free information and paid data are available. The good news is that volumes of reliable information exist just for the asking or for clicking on the Internet. Most organizations in the business of data collection, analysis, and publication in easy-to-read formats are eager to share with interested parties.

Resources where the information resides include:

  • National consumer reports
  • U.S. Census Bureau
  • Product catalogs
  • Trade shows
  • Magazines
  • Web sites
  • Surveys
  • Interviews
  • Library reference materials
  • Business journals
  • Testimonials
  • Direct user feedback and opinions

In today’s age of instant information, there is little shortage of facts, statistics, and revealing data, which can be put to use in the ultimate goal of market research: Know Your Customer. Want to learning more on market research?  Check out the “Small Business Guide to Marketing Basics

 

Form Letters

Image result for mail mergeWe’ve all received form letters and mailings from businesses that have personalized information inserted throughout the document. Frequently they will look something like this: READ MORE »