Because Small Business is Big Business

Posts in category Marketing

Vision Statement

Where the mission explains why the organization exists and the work it does every day, the vision statement sets a long-term goal for the organization. The vision statement is a very short phrase or sentence that sets an exciting tone for planning the future of the organization. It is the organization’s shared hopes, dreams, and image of the future.

The vision statement answers: READ MORE »

 

Importance of Lead Validation

By Guest Blogger Aaron Wittersheim

Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing. READ MORE »

 

Business Reputation

A business reputation is very important.  It drives the perception of the public, the frequency of the customers, the opportunities to be involved with the local economy and community as well as the caliber of employees and customers that a business will have.  Competition is always going to be out there and often this is beyond the control of a business owner, manager or leader.  READ MORE »

 

Business Card

You walk into a business networking event and your immediate instinct is to hand people your business card in order to build quick rapport and promote your business. Wait! Don’t do it yet! Why? They did not ask for it.

business cardWhy is that so important? What happens when we hand out our business card before they ask? It immediately becomes a one-sided conversation, announcing “This is what “I” am doing and I want your business” even though I do not know who they are and what you really want, like and need. This might boost our egos, but it is not good for creating and building new relationships. Although most people will politely accept the card, they will rarely call unless they feel some sort of connection was made with you during your first brief encounter. READ MORE »

 

Organizing Information

When developing written communicate make sure you cover the basics by organizing information in a logical, easily understood manner.

organizing informationThe simple “Rule of Thumb” is the following:  Always, always, always make an outline before starting the rough draft. An outline will keep the information organized and prevent you from putting material where it doesn’t belong. READ MORE »