Because Small Business is Big Business

Posts in category Professional Development

Motivated by DISCO

 discoMaybe it was the was the influence of being a child in the 70’s and the impression I got from those great movies like Saturday Night Fever, Roller Boogie or Xanadu, but I have always found great inspiration from all things DISCO.  So, a few weeks back, I was reminded of this when I was shopping with a good friend in an eclectic boutique.  The store had many cool things for sale, but the one thing I wanted to buy was a disco ball.  Unfortunately, the shop owner was not willing to part with this, so I decided to just go ahead and order one online.  I was so excited when this arrived!  I took it straight to my office at the college and decided that it had to be installed in that office. READ MORE »

 

Work Life

If you are reading this Rule of Thumb for Business blog you are looking for ways to make your work life more productive and successful.  Am I right? I thought so.

work life

As an entrepreneur, I know you understand the concept  of planning. Yet, how often do you practice planning? At the beginning of a venture, whether starting a new business or modifying some aspect of a current business, planning takes a front seat, and yet, I know the complications of everyday tasks can, and do push on-going planning to the back. READ MORE »

 

Best Self

Are you your best self? Do you ever catch yourself in a moment and think…”wow, I am
really responsible for this,” or “seriously, this is great, something must be wrong…wait,” or “I am really happy and successful, surely there must be doom lurking somewhere, right?”  What is wrong with us?  Why is it that we seemed to be programmed to doubt ourselves when things are going in a positive and optimistic direction?  Why do we question our own success? READ MORE »

 

Social Media Marketing

Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts.  SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet.  All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.

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Communication Crisis

communication crisisThere is a communication crisis in the marketplace. As individuals and organizations shift from traditional forms of communication to leverage technology, we’re seeing lots of information flowing back and forth, but much of it is ineffective, frustrating, and confusing.There are generational preferences when it comes to communication. Baby boomers prefer a phone call, Gen-Xers would rather get an email, and Millenials like to communicate via text. These are generalizations, of course, but seem to make sense as we think about the technological evolution of the past 50 years. READ MORE »