Because Small Business is Big Business

Posts in category Professional Development

Small Business Week

As part of National Small Business Week, April 30 – May 6, the U.S. Small Business Small Business WeekAdministration, SCORE and cosponsors from Visa, YP, Google, Salesforce, Constant Contact and Chase will be hosting numerous training webinars/webcast. The webinars/webcast are free of charge, but registration space is limited on a first-come, first served basis.
NSBW 2017 – Webinar/Webcast Schedule
The U.S. Economic Outlook and Its Impact on Small Businesses
Presented by Visa
May 2, 2017
2-3 p.m. EDT

Join Visa Economist, Jay Hawkins, as he shares the near-term outlook for the U.S. economy including the health of small businesses, consumer spending, housing prices and more.

In this session, Hawkins will cover:

  • An analysis of which demographic segment(s) will provide opportunities for future spending growth, partially derived from VisaNet data.
  • The current economic expansion.
  • Whether the slowdown in job growth in March is expected to persist, or if job growth is expected to rebound for the balance of 2017 and 2018.

Register here

www.sba.gov/nsbw/webinars
5 Fabulous Habits of Local Business Champions
Presented by YP
May 3, 2017
2-3 p.m. EDT

Learn how to go from being a local business owner to a local business CHAMPION by having a:

  • Consistent and accurate online presence across all sites
  • Business profile full of rich content like videos, images, and reviews
  • Well-designed, easy-to-navigate website
  • A business phone that’s answered!
  • Solid social media marketing strategy

Register here

www.sba.gov/nsbw/webinars
Grow Your Business Online
Presented by Google
May 3, 2017
4-5 p.m. EDT

People no longer “go” online, they live online. More than ever, it’s important for businesses to show up in the critical moments when potential customers search for answers, products, and services they need.

In this session, learn the basics of connecting with customers online, including reaching local customers with a free business listing, search engine optimization tips to help your website be found, and an introduction to online advertising.

Register here

www.sba.gov/nsbw/webinars
The Future of Small Business Innovation (Webcast)
Presented by Salesforce
May 4, 2017
2:30 p.m.- 3:30 p.m. EDT

Hear how small businesses are turning innovation into growth. Salesforce LIVE webcast “The Future of Small Business Innovation” — find out how some of the world’s most successful companies are using innovation to propel business growth.

Register here

www.sba.gov/nsbw/webinars
How to Write Your Email Content in 15 Minutes or Less
Presented by Constant Contact
May 4, 2017
3:30-4:30 p.m. EDT

Struggling to find the words, images, and the right calls-to-action that make the biggest impact with your email marketing?

With just about 15 minutes and an easy-to-follow formula, you can kick writer’s block to the curb and be confident that you’ll know exactly what to say to create an effective email marketing message.

In this you will receive:

  • A worksheet to help you write your marketing email in 15 minutes or less and advice on how to use it
  • Guidance on keeping your email marketing focused on your business goals
  • A simple checklist to reference before you hit send
  • An opportunity to ask questions and interact with our workshop presenters

Register here

www.sba.gov/nsbw/webinars
Find the Hidden Money in America
Presented by Chase
May 4, 2017
5-6 p.m. EDT

There are so many hidden opportunities available to entrepreneurs, but many don’t know where to look for them. If you don’t take advantage of these opportunities, in the form of grants, contracts, government programs, and private sector resources, you are leaving money on the table.

In this webinar, best-selling author, Nely Galán, gives advice on how and where to pursue the hidden money in America.

You will learn about:

  • The importance of having your own money
  • How entrepreneurship provides a path to empowerment
  • Taking advantage of hidden opportunities

Register here

www.sba.gov/nsbw/webinars
For additional information on National Small Business Week, please visit http://www.sba.gov/smallbusinessweek

About the Small Business Administration

The U.S. Small Business Administration (SBA) was created in 1953 and since January 13, 2012 has served as a Cabinet-level agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.  The SBA helps Americans start, build and grow businesses.  Through an extensive network of field offices and partnerships with public and private organizations, the SBA delivers its services to people throughout the United States, Puerto Rico, the U.S. Virgin Islands and Guam. www.sba.gov

 

Motivated by DISCO

 discoMaybe it was the was the influence of being a child in the 70’s and the impression I got from those great movies like Saturday Night Fever, Roller Boogie or Xanadu, but I have always found great inspiration from all things DISCO.  So, a few weeks back, I was reminded of this when I was shopping with a good friend in an eclectic boutique.  The store had many cool things for sale, but the one thing I wanted to buy was a disco ball.  Unfortunately, the shop owner was not willing to part with this, so I decided to just go ahead and order one online.  I was so excited when this arrived!  I took it straight to my office at the college and decided that it had to be installed in that office. READ MORE »

 

Work Life

If you are reading this Rule of Thumb for Business blog you are looking for ways to make your work life more productive and successful.  Am I right? I thought so.

work life

As an entrepreneur, I know you understand the concept  of planning. Yet, how often do you practice planning? At the beginning of a venture, whether starting a new business or modifying some aspect of a current business, planning takes a front seat, and yet, I know the complications of everyday tasks can, and do push on-going planning to the back. READ MORE »

 

Best Self

Are you your best self? Do you ever catch yourself in a moment and think…”wow, I am
really responsible for this,” or “seriously, this is great, something must be wrong…wait,” or “I am really happy and successful, surely there must be doom lurking somewhere, right?”  What is wrong with us?  Why is it that we seemed to be programmed to doubt ourselves when things are going in a positive and optimistic direction?  Why do we question our own success? READ MORE »

 

Social Media Marketing

Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts.  SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet.  All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.

READ MORE »