Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts. SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.
Posts in category Professional Development
There is a communication crisis in the marketplace. As individuals and organizations shift from traditional forms of communication to leverage technology, we’re seeing lots of information flowing back and forth, but much of it is ineffective, frustrating, and confusing.There are generational preferences when it comes to communication. Baby boomers prefer a phone call, Gen-Xers would rather get an email, and Millenials like to communicate via text. These are generalizations, of course, but seem to make sense as we think about the technological evolution of the past 50 years. READ MORE »
Do you have a great business idea? Having an idea for a business can be the impetus that gets us started in our own business. But, do you have the wherewithal to do the work, day in and day out, to bring that idea to life? According to GrowthWheel there are seven action steps to move your idea to fruition. They are, Ideation, Research, Decision-Making, Sparring, Testing, Documentation for conviction, and Presentations sell ideas. I will be sharing a series of blog posts to discuss each of these ideas. I hope they strike a chord for you and help you move your idea forward. READ MORE »
The coach doesn’t play in the game, but they know the game inside and out and provide invaluable input that leads to improvement and, ideally, a win. A professional executive coach can provide you with things that you might not be able to do for yourself. Here are five reasons to have a coach READ MORE »
If you are looking to start a business or ways to develop your small business check out Small Business Development Centers (SBDCs). SBDCs provide low cost or no cost assistance to small businesses and aspiring entrepreneurs throughout the United States and its territories.
SBDCs help entrepreneurs realize the dream of business ownership and help existing businesses remain competitive in a complex, ever-changing global marketplace. SBDCs are hosted by leading universities and state economic development agencies, and funded in part through a partnership with SBA.
SBDC advisers provide aspiring and current small business owners a variety of free business consulting and low-cost training services including.
Small Business Development
Here are just a few of the services SBDCs provide:
- Develop your small business business plan
- Manufacturing assistance
- Financial packaging and lending assistance
- Exporting and importing support
- Disaster recovery assistance
- Procurement and contracting aid
- Market research help
- 8(a) program support
- Healthcare guidance.
With dozens of host networks branching out with hundreds of service delivery points throughout the U.S., the District of Columbia, Guam, Puerto Rico, American Samoa and the U.S. Virgin Islands, SBDC assistance is available virtually anywhere.