This week at Verde Martin, we worked with a small business owner who wanted to measure sales results in real time to enhance the sales process, with no budget. We found the perfect no-cost tool: a Customer Relationship Management program or CRM. He needed to be able to manage leads, calculate inventory, measure marketing, and drive sales, all with QuickBooks compatibility. After researching different CRM systems online, we suggested Zoho.com, a free CRM system for as many as three users. The Zoho.com program has easy-to-use features that complement the businesses steps of the sale. The steps of the sale are:
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Lots of people achieve a level of success but then are amazed that it is fleeting, and it just drifts away. They are perplexed that they are unable to recreate the same results. What they don’t see or forget is the law of precision, the salvation of mediocre sales people who want greater success. READ MORE »
In sales, closing is that moment when all the conversation, fact-finding and interactions lead up to decision time. The job of the sales professional is to skillfully and conversationally move a prospect to understand that the solution is a perfect fit and to accept that the sale has been made.
In order to be predictably successful at closing, there are a few key maxims that are worth remembering. READ MORE »
We sell things every day: a new idea to our boss, a pitch to our significant other to try the new restaurant down the street, or maybe you’re a parent trying to convince your child to eat peas or go to bed at a reasonable time. Perhaps, your profession is in sales. You may be like our company, Verde Martin, selling a service. Or, you work for a corporation like Target or 3M. Maybe, you own your own small business: a café or an appliance shop. On the other end of the spectrum, we buy things every day: a cup of coffee in the morning, a stylish new pair of shoes, a dream car after we’ve received a big raise. Whatever the case, we are all in the business of sales. Sales affect us every day. However, where did sales originate? Who was the first salesperson? Today, most people know very little about the history of sales. I decided that I wanted to change this. So, I started researching and found some interesting information on the history of sales. READ MORE »
By Guest Blogger Aaron Wittersheim
Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing. READ MORE »