Where the mission explains why the organization exists and the work it does every day, the vision statement sets a long-term goal for the organization. The vision statement is a very short phrase or sentence that sets an exciting tone for planning the future of the organization. It is the organization’s shared hopes, dreams, and image of the future.
The vision statement answers: READ MORE »
By Guest Blogger Aaron Wittersheim
Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing. READ MORE »
Did you know, according to the US Small Business Administration and Census there are
22 million small businesses that solely on them self as the only employee. Imagine how difficult it is to grow your business when you are trying to run it on our own. These individuals are often considered Solopreneurs. READ MORE »
A business reputation is very important. It drives the perception of the public, the frequency of the customers, the opportunities to be involved with the local economy and community as well as the caliber of employees and customers that a business will have. Competition is always going to be out there and often this is beyond the control of a business owner, manager or leader. READ MORE »
As part of National Small Business Week, April 30 – May 6, the U.S. Small Business Administration, SCORE and cosponsors from Visa, YP, Google, Salesforce, Constant Contact and Chase will be hosting numerous training webinars/webcast. The webinars/webcast are free of charge, but registration space is limited on a first-come, first served basis. READ MORE »