Lots of people achieve a level of success but then are amazed that it is fleeting, and it just drifts away. They are perplexed that they are unable to recreate the same results. What they don’t see or forget is the law of precision, the salvation of mediocre sales people who want greater success. READ MORE »
Posts in category Small Business
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
If you are already in business, stop and ask yourself the following questions:
- What are my company’s strengths?
- Do I clearly understand my market niche or position?
- What business am I in—what is my product or service?
- How do I measure success?
- What are my short-term goals?
- Who are my customers?
- Who are my competitors?
If you are ready to launch your small business enterprise, get a copy of South Pacific and pay close attention to Bloody Mary when she sings “you gotta have a dream—if you don’t have a dream, how are you gonna make a dream come true?” She is the epitome of a homegrown successful entrepreneur selling island goods and services to American Seabees on a remote Polynesian island during World War II (her specialty product is grass skirts). Mary’s “dream” is her marketing plan and she implements it with great bravado, resulting in a substantial financial gain.
If you’ve been in business for some time, are you implementing a marketing plan? Do you know what a marketing plan looks like? If you are not achieving your financial goals, it may be an indication that a plan is needed.
A marketing plan need not be a 30-page academic and theoretical document, which probably will sit on a shelf collecting dust. Your plan must be flexible and dynamic, responsive to changing market conditions. However, you do need one—even if it is a one-page summary.
Ready to build that marketing plan: Check out the book “Small Business Guide to Marketing Basics“
In sales, closing is that moment when all the conversation, fact-finding and interactions lead up to decision time. The job of the sales professional is to skillfully and conversationally move a prospect to understand that the solution is a perfect fit and to accept that the sale has been made.
In order to be predictably successful at closing, there are a few key maxims that are worth remembering. READ MORE »
Rita talks about your second career after retirement. Want to know more about how to market yourself after retirement? Check out Rule of Thumb A Guide to Marketing Yourself for Success
All of us go to market on a regular basis. Why? Well, we go to the grocery store to buy what we need, what we think we need, and for a sense of adventure to see what is new and what bargains we may find in the product-laden aisles. A television commercial that shows a family at breakfast triggers the need for cereal and milk. The morning newspaper that features a discount ad for Pepsi triggers the need for a Pepsi. READ MORE »