Because Small Business is Big Business

Posts in category Sustainability

Solopreneurs: 10Ninety-Nine Project

SolopreneursDid you know, according to the US Small Business Administration and Census there are
22 million small businesses that solely on them self as the only employee. Imagine how difficult it is to grow your business when you are trying to run it on our own. These individuals are often considered Solopreneurs. READ MORE »

 

Reinvent Time

reimvemtHow do I know when it’s time to reinvent my services or products?

Here are some warning signs of business stagnation and decline:

Feedback from Customers/Clients.  When you start hearing questions like: Do you have anything else?  When will something new be in? Are you offering any more services?  Have you thought about branching out?  Clue after clue, the writing is on the wall.  If you don’t reinvent your business in some form or manner, you will not have a demand for you to supply much longer.  Take feedback seriously and begin to plan for and implement change throughout your business if you want to stay in business. READ MORE »

 

Global Positioning

Global PositioningBy now we should all be familiar with the benefits of the Global Positioning System. It’s in the cars we drive, the smart phones we use daily, and in ways in which we are not aware. We can punch in a location or address and be rewarded with a detailed route of how to get to our destination and how much time it will take. Detailed maps and obstruction-avoiding alternate routes are provided. If this sounds like navigating through the implementation steps of a business strategic plan, it is exactly that. First, you have to have a plan. READ MORE »

 

Franchising Your Small Business

Fanchising Small Business GrowthWhile there are several books dealing specifically with business finances, including A Guide to Financing Your Small Business and A Guide to Small Business Finances, any consideration of business growth has to encompass at least some discussion on financing options such as mergers, acquisitions, joint ventures and franchising.  READ MORE »

 

Social Media Marketing

Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts.  SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet.  All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.

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