Because Small Business is Big Business

Posts in category Technology

Themes Party

themesIn the same way that styles are an easy way to change the look of document TEXT, themes provide a quick way to change the overall look of the DOCUMENT as a whole.  A theme consists of a set of coordinated colors, fonts and object effects. There are forty themes available in Office 2010.  Themes are a new development that first appeared in Office 2007.  If you’re using an earlier version of Microsoft Office, this tool is not available. READ MORE »

 

Conditional Formatting

Conditional FormattingWhen looking at a spreadsheet that’s chock full of information and row after row of data, it can be difficult to discern the bottom line at a glance.  Perhaps you want to know if members of your team met their individual sales goals for the month. Or which of your sales representatives was the top seller for the quarter.   Maybe you want to see if your expenses exceeded your budget for the year. You can easely have these things stand out in a spreadsheet by using conditional formatting READ MORE »

 

Excel at Small Business

ExcelMicrosoft Excel is useful for tracking and analyzing all types of information. When using
it for business, the first thing you need to ask yourself is, “What information do I want to track/manage?”  Businesses use Excel to manage a variety of data including lists of information, budgets, invoices, inventories, expense statements, time sheets, and employee schedules to name a few.

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Pay Per What?

What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct traffic to your small business’ website.  It is a great tool to use to enhance organic clicks. Pay-per-click is commonly associated with search engines, but several social media sites like Facebook, LinkedIn and Twitter offer some form of pay per click marketing.

Pay Per Click, How it works:

Every time an ad is clicked, it sends a visitor to your website and in return you pay the search engine or social media a small fee. To have a successful PPC campaign that runs smoothly you will want to make sure you have the right keywords.

Your keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site

When it comes to keyword selection for your small business, long-tail keywords are great ones to go after. They are those three and four keyword phrases which are very, very specific to whatever you are selling. They are much more targeted, and can be more cost-efficient than more competitive short term keywords. A good way to figure out your long-tail keywords is to understand the following questions about your business and customers.

  • What do you offer? What makes your small business special?
  • Who is your target audience? Where are your customers? What do you want your customers to do?

To determine which long-tail keywords are best for your PPC campaigns, you can use tools like Google’s Keyword Planner or keywordspy.com, to help you determine the best keywords for your ads.

If you want to learn more about Google AdWords and Facebook ads to help promote your products and services, consider attending our Lunch and Learn on June 22nd, click here to register

 

Website for the Mobile Masses

mobile massesLet’s do an experiment for the mobile masses.  Grab the nearest mobile device (tablet, iPad, smart phone).  Open an internet browser and type in your company website.  How does your website look on the small screen? Is the content easy to read and is your website easy to navigate?

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