This series of 11 small business books answers many questions you may have about starting and running a business. Save 20% when you buy the whole series now through Oct 15, 2017.
Small business owners need to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success.
The Rule of Thumb small business books will assist you in gaining a basic understanding of what it takes to operate a small business successfully. Each easy to read small business book is less than 125 pages and make a great desk reference for any small business owner.
Check out our author’s small business articles at ruleofthumbbiz.com
In the same way that styles are an easy way to change the look of document TEXT, themes provide a quick way to change the overall look of the DOCUMENT as a whole. A theme consists of a set of coordinated colors, fonts and object effects. There are forty themes available in Office 2010. Themes are a new development that first appeared in Office 2007. If you’re using an earlier version of Microsoft Office, this tool is not available. READ MORE »
When looking at a spreadsheet that’s chock full of information and row after row of data, it can be difficult to discern the bottom line at a glance. Perhaps you want to know if members of your team met their individual sales goals for the month. Or which of your sales representatives was the top seller for the quarter. Maybe you want to see if your expenses exceeded your budget for the year. You can easely have these things stand out in a spreadsheet by using conditional formatting READ MORE »
Microsoft Excel is useful for tracking and analyzing all types of information. When using
it for business, the first thing you need to ask yourself is, “What information do I want to track/manage?” Businesses use Excel to manage a variety of data including lists of information, budgets, invoices, inventories, expense statements, time sheets, and employee schedules to name a few.
READ MORE »
What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct traffic to your small business’ website. It is a great tool to use to enhance organic clicks. Pay-per-click is commonly associated with search engines, but several social media sites like Facebook, LinkedIn and Twitter offer some form of pay per click marketing.
Pay Per Click, How it works:
Every time an ad is clicked, it sends a visitor to your website and in return you pay the search engine or social media a small fee. To have a successful PPC campaign that runs smoothly you will want to make sure you have the right keywords.
Your keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site
When it comes to keyword selection for your small business, long-tail keywords are great ones to go after. They are those three and four keyword phrases which are very, very specific to whatever you are selling. They are much more targeted, and can be more cost-efficient than more competitive short term keywords. A good way to figure out your long-tail keywords is to understand the following questions about your business and customers.
- What do you offer? What makes your small business special?
- Who is your target audience? Where are your customers? What do you want your customers to do?
To determine which long-tail keywords are best for your PPC campaigns, you can use tools like Google’s Keyword Planner or keywordspy.com, to help you determine the best keywords for your ads.
If you want to learn more about Google AdWords and Facebook ads to help promote your products and services, consider attending our Lunch and Learn on June 22nd, click here to register