In our daily experiences, as we travel the path of personal and professional living, we are constantly called to action by visual and written advertising. Some we automatically file away in some part of the brain created for that purpose, some we take in through a more conscious part of the brain that processes the information, while some force us to stop and marvel at the creativity, which is being revealed before our senses. Advertising is creativity in action.
What is creativity? Is it a mysterious quality, like genius, that is present at the birth of each individual? Is it reserved only for the artist, such as a Rembrandt or a Mozart, and cannot flow into the essence of us, who are not blessed with an artistic flair? Why does the use of the adjective creative lift the thing being observed into a higher realm of existence? Why does the creativity label appear to be out of the reach of most mortals—an attitude that relegates us to a level of just being satisfied with what we assume to be our skills and talents?
Let me assure you that if you are informed, you are creative. Creativity, I believe, is a blossoming of information. The more you know about people and their environment, the greater becomes the understanding of their nature, or “what makes them tick.” With such essential acquired information, the better you can appreciate their attributes, and the more expressive you can be in recounting their strengths. On the flip side, the better you know their weaknesses and what to avoid. Get your creative juices flowing by checking out the book “Small Business Guide to Marketing Basics“