Because Small Business is Big Business

Posts by Dr. Beverly Browning

Business Succession Planning

Business Succession PlanningAre you ready to stop, look at yourself in the mirror and willingly admit that you have no business succession planning in place yet?  Yes, planning for when you leave the business (because of bad health, retirement , or death) is a must-do if you want to sustain all of the hard work you put in and managed to continue—at least, if you want the business to go on for a few years more.

In this article, I’ll take you through some action steps to start planning for your departure from the business.  Remember, whether you’re young or old, you need to have a plan in place! READ MORE »

 

Reinvent Time

reimvemtHow do I know when it’s time to reinvent my services or products?

Here are some warning signs of business stagnation and decline:

Feedback from Customers/Clients.  When you start hearing questions like: Do you have anything else?  When will something new be in? Are you offering any more services?  Have you thought about branching out?  Clue after clue, the writing is on the wall.  If you don’t reinvent your business in some form or manner, you will not have a demand for you to supply much longer.  Take feedback seriously and begin to plan for and implement change throughout your business if you want to stay in business. READ MORE »

 

Tips After Startup Phase

Here are six tips after startup phaseTips After Startup Phase

  1. Market, market, and then market more!  I can’t stress the importance of letting the world know that you have something to sell them.  Market daily.
  2. Network, network, and then network more!  You can’t sit at your desk or stand behind a counter 5 to 7 days a week.  It is critical that you venture out and network with potential business-to-business buyers.
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Contract Bidding Opportunities

Contract BiddingIt’s amazing how many small businesses are not aware of contract bidding opportunities or how to find them via the Internet.  No business owner starts a business with the vision of having it fail.  Don’t let looking at other revenue options only occurs when the business is already failing.  As long as money is coming in the door and cash register, an enemy called complacency sets in quickly.  Don’t let your business be another victim of failing to think outside of the box. Finding and pursuing contract bidding opportunities is a critical component to business sustainability.

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Social Media Marketing

Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts.  SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet.  All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.

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