Social media marketing builds links that in turn support Search Engine Optimization (SEO) efforts. SEO is how your potential customers/clients find your Web site and learn about your products or services via the Internet. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Small businesses that once only sold products or services in a local area are now selling those same revenue-driving products or services nationally and even internationally.
Every small business grants seeker seems to search, review, and then enter a state of major confusion when it comes to finding legitimate Web sites for finding grant funding opportunities.
Branding is not about getting your target market to choose you over the competition; it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is another critically needed component for business sustainability. READ MORE »
As a business owner, you are likely working seven days a week and upwards to 18 hours a day. Whether you’re a new business owner or well established, this is what entrepreneurs do in order to start, grow and sustain our businesses. Stepping outside of the work paradigm and getting involved in at least one community engagement project is not only good for your community but also good for business.
I want to shine some positive light on the importance of why? Volunteering with a local nonprofit organization will give you and your business greater visibility, create goodwill, and enable you to give back to those who have supported you and your business when you needed it the most. READ MORE »
When the idea for writing a workbook to accompany my keynote speech theme of Be the Shining Light, I wrote the idea down. The date was June 7, 2015. I actually logged three ideas that day. One became a blog article for a client; one is still an idea, and the third goal was to create this workbook. In October, I created the cover for this workbook. Today, November 1, 2015, I finally know what I am supposed to share with you and why. Why did I wait? Because this idea was not from me, but through me via the Universe*. I patiently waited and listened for the thoughts to come into my mind.
As small business owners, we become consumed in our day-to-day struggle to manage the business and juggle multiple other responsibilities. Often we walk into our home offices or traditional business settings exhausted at the beginning of our work day. Why? We woke up with a list of to-do’s that had to be completed before we even started talking to our employees or meeting with customers and clients. Today’s small business owner wants it all. From being fit by going to the gym before the sun comes up to dropping children or grandchildren off at school to making the coffee run and picking up the mail or supplies—all before we begin our real work day.
Simple Ways Be the Shining Light
After finishing the Be the Shining Light workbook, I sat down and reflected on the most important takeaways for my readers. I’d like to share them with you:
- Do not miss an opportunity!
- Everyone has something meaningful to say to us!
- Be wild; be free in spirit!
- Be unpredictable!
- Be brilliant!
- Be on a different paradigm than the followers; strive for leadership qualities!
- You can’t share or teach Be the Shining Light if you can’t Be the Shining Light!
- Let the Universe guide you through this journey!
*The word Universe will be capitalized throughout this workbook. For me, it represents the highest source of faith, beliefs, actions, and outcomes in our personal and professional lives.
Ready to get started? You can order the Be the Shining Light workbook at Amazon