Because Small Business is Big Business

Posts by Jill Slupe

History of Sales

history of salesWe sell things every day: a new idea to our boss, a pitch to our significant other to try the new restaurant down the street, or maybe you’re a parent trying to convince your child to eat peas or go to bed at a reasonable time. Perhaps, your profession is in sales. You may be like our company, Verde Martin, selling a service. Or, you work for a corporation like Target or 3M. Maybe, you own your own small business: a café or an appliance shop. On the other end of the spectrum, we buy things every day: a cup of coffee in the morning, a stylish new pair of shoes, a dream car after we’ve received a big raise. Whatever the case, we are all in the business of sales. Sales affect us every day. However, where did sales originate? Who was the first salesperson? Today, most people know very little about the history of sales. I decided that I wanted to change this. So, I started researching and found some interesting information on the history of sales. READ MORE »

 

Personal Network

Personal NetworkI discussed the power of your personal network. We talked about why networking is so important: How it gives your company more exposure, introduces you to the right people, accelerates sales and helps you reach your goals. However, I did not discuss HOW to network effectively. So, as a follow-up to last week’s blog, I brainstormed six tips to ensure successful networking. READ MORE »

 

Love Sales

Love SalesMy business is all about sales and so I thought I would share three reasons why I love sales and the sales process.

  1. Sales is a discovery process

Sales allow you to get to know your customers. Through sales, you can build a relationship with your clients, discover their wants and needs, and work to satisfy them. In addition, sales help you learn about yourself. As we discussed in our last blog, we are all in sales. We sell something every day; whether that’s our image, a new idea, or a request. Sales and the sales process can help us learn about both our customers and ourselves. READ MORE »

 

Sales Process

Sales ProcessThe sales process, or the steps of the sale, should complement the channel you have
selected.  You are at the pinnacle of the sales process and the most fun- deciding how to sell the product or service.

Before we create your sales process, let’s review how something is purchased.  We will assume for this chapter that when something is purchased there is an exchange of money for the product or service. READ MORE »

 

Six Words

Six WordsHemmingway was once challenged to compose a novel in six words.  As the story goes he
wrote “For sale: baby shoes, never worn.”  The challenge is a provocative one and could also be applied to every business.  In 2006, Smith Magazine asked its readers to write a story about their own lives in six words.  It was called Six Word Memoir Project.  READ MORE »