Because Small Business is Big Business

Posts by Jill Slupe

Love Sales

Love SalesMy business is all about sales and so I thought I would share three reasons why I love sales and the sales process.

  1. Sales is a discovery process

Sales allow you to get to know your customers. Through sales, you can build a relationship with your clients, discover their wants and needs, and work to satisfy them. In addition, sales help you learn about yourself. As we discussed in our last blog, we are all in sales. We sell something every day; whether that’s our image, a new idea, or a request. Sales and the sales process can help us learn about both our customers and ourselves. READ MORE »

 

Sales Process

Sales ProcessThe sales process, or the steps of the sale, should complement the channel you have
selected.  You are at the pinnacle of the sales process and the most fun- deciding how to sell the product or service.

Before we create your sales process, let’s review how something is purchased.  We will assume for this chapter that when something is purchased there is an exchange of money for the product or service. READ MORE »

 

Six Words

Six WordsHemmingway was once challenged to compose a novel in six words.  As the story goes he
wrote “For sale: baby shoes, never worn.”  The challenge is a provocative one and could also be applied to every business.  In 2006, Smith Magazine asked its readers to write a story about their own lives in six words.  It was called Six Word Memoir Project.  READ MORE »

 

Sales Strategy – Don’t Count on Hope

A client cancelled this week, a day before our start date, so I have too much free time and an empty work funnel. I am frustrated, because I did not plan for this delay of work. I, like many other business owners, was not ready for the unexpected. I kept hoping a past client or referral would call with a small project to fill the void. However, we are behind on our sales calls. Hope is not a good sales strategy.

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Four Minute Mile

four minute mileFor centuries people believed a man could not run a four minute mile. Doctors and scientists said the body could not achieve this feat because of man’s bone structure and design.  Everyone agreed the four minute mile was impossible to achieve – until, on May 6, 1954, Roger Bannister accomplished the feat in Oxford, England with the time of 3.59.4 sec. He believed.  That same year, 37 other people ran the mile in less than four minutes – they too believed.

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