Because Small Business is Big Business

Posts by Michael Mitilier

Importance of Lead Validation

By Guest Blogger Aaron Wittersheim

Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing.

Nearly half of all website conversions are not sales leads — they’re incomplete form submissions, job applications or other interactions that won’t lead to new customers. Too many Internet marketers try to optimize their websites based on the raw Google conversion numbers. This means they may be working to optimize sources that aren’t actually generating many sales leads. Lead validation combs through all conversions — online and over the phone — and separates sales leads from dead ends. Even though it may be labor-intensive, the process can be well worth the effort if it leads to better information. The following presentation goes into more detail about why lead validation matters, to help make sure the things you don’t know aren’t hurting you.

Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing agency. He has helped startups, middle-market firms, and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, and internal project management.

 

Solopreneurs: 10Ninety-Nine Project

SolopreneursDid you know, according to the US Small Business Administration and Census there are
22 million small businesses that solely on them self as the only employee. Imagine how difficult it is to grow your business when you are trying to run it on our own. These individuals are often considered Solopreneurs. READ MORE »

 

Small Business Week

As part of National Small Business Week, April 30 – May 6, the U.S. Small Business Small Business WeekAdministration, SCORE and cosponsors from Visa, YP, Google, Salesforce, Constant Contact and Chase will be hosting numerous training webinars/webcast. The webinars/webcast are free of charge, but registration space is limited on a first-come, first served basis. READ MORE »

 

SMART Goals

Smart Goals Having SMART goals for things we want to do and working towards them is an important part of being human. Goals big and small can be the stepping-stones to a successful business and the way you set them can make a difference to achieving them. The path towards our goals may not always run smoothly or be easy.  It is important to use the SMART method of developing and setting your goals: READ MORE »

 

What is a Brand?

brandWhat is a brand?  I’m reminded of scenes from one of my favorite American movies, Red River; namely, the branding of cattle in preparation for a historic cattle drive along the old Chisholm Trail.  Brands were visual symbols of ownership.  They depicted in graphic geometric shapes and/or letters the names of the various ranches:  The Circle R, The Flying P, and The Two Rivers are examples.  The brand message to all who saw it said, “This is mine, and it is separate from the rest of the herd.” READ MORE »