Because Small Business is Big Business

When Should I Hire an HR Manager?

If you can fill many of the basic human resources management needs internally, and partner with experts where you have a gap, then you can likely reach a hundred or so employees before you need to think about hiring an HR Manager. My first HR Manager role was with a company of over 250 that went more than 100 years without an HR Manager! Various managers and even VP’s were responsible for overseeing aspects of HR, and they used their legal counsel to create an employee handbook. They hired me because they were facing some EEOC and OSHA issues and finally decided they needed someone on the inside to manage HR.

An HR consultant friend of mine worked 20 hours/week as an HR Director for a company that wasn’t ready for a full-time HR person but wanted someone with high-level HR skills to help them build a solid HR program. They have now grown to a size where they were ready for a full-time person, but my friend was able to put processes in place and provide HR advising for many years.

For more information on HR Management check out my book A Small Business Guide to Peak Performance Through People.


Small Business Books

Small Business BooksThis series of 11 small business books answers many questions you may have about starting and running a business. Save 20% when you buy the whole series now through Oct 15, 2017.

Small business owners need to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success.

The Rule of Thumb small business books will assist you in gaining a basic understanding of what it takes to operate a small business successfully. Each easy to read small business book is less than 125 pages and make a great desk reference for any small business owner.

Check out our author’s small business articles at 




Marketing Campaign Questions

marketing campaign Before you launch a marketing campaign, can you answer the following questions about your business and product or service:

  1. Do you know which features of your product or service will appeal to different market segments?
  2. Can you describe how your product or service will benefit your clients?
  3. Have you prepared a sales forecast?
  4. What type of media channels will you use to market each product or service?
  5. What are your planned sales promotions?
  6. Can you plan a publicity campaign around a product or service?
  7. Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?
  8. Do your marketing materials and packaging appeal to your target market?
  9. Are your marketing materials and packaging brand consistent?
  10. Have ALL of your employees been educated about the product and or service?

Like to learn more on marketing campaigns, check out the Rule of Thumb Small Business Books A Guide to Small Business Marketing.


Characteristics Of Potential Leader

Potential LeaderIf you are considering promoting a potential leader or hiring a highly-skilled individual who lacks loyalty, he should be disqualified. Don’t even consider taking them on the journey with you because, in the end, they will hurt you more than help you. What does it mean for others to be loyal to you? Probably the same traits others require of you as well. READ MORE »


Success Demands Precision

SuccessLots of people achieve a level of success but then are amazed that it is fleeting, and it just drifts away. They are perplexed that they are unable to recreate the same results. What they don’t see or forget is the law of precision, the salvation of mediocre sales people who want greater success. READ MORE »