Because Small Business is Big Business

Personal Network

Personal NetworkI discussed the power of your personal network. We talked about why networking is so important: How it gives your company more exposure, introduces you to the right people, accelerates sales and helps you reach your goals. However, I did not discuss HOW to network effectively. So, as a follow-up to last week’s blog, I brainstormed six tips to ensure successful networking. READ MORE »

 

Importance of Lead Validation

By Guest Blogger Aaron Wittersheim

Sometimes knowing what you don’t know can be just as important as knowing what you know. Take, for example, the conversions your lead generation website creates. You may know how many conversions are coming in through Google’s analytics, but do you know how many of those conversions are actual sales leads? Do you know exactly which sources are generating those sales leads? If not, you could be in a precarious position because you may not have all of the vital information you need. With lead validation, however, you can have a complete picture of how well your website is performing. READ MORE »

 

Shaping Organizational Culture

Organizational CultureShaping Organizational Culture starts with defining culture. The simplest definition of culture is “the way we do things around here.” A complete definition is

Organizational culture is the combination of values, behaviors, and attitudes that influence how decisions are made, customers are treated, and communication happens between colleagues in the workplace.

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Solopreneurs: 10Ninety-Nine Project

SolopreneursDid you know, according to the US Small Business Administration and Census there are
22 million small businesses that solely on them self as the only employee. Imagine how difficult it is to grow your business when you are trying to run it on our own. These individuals are often considered Solopreneurs. READ MORE »

 

Business Reputation

A business reputation is very important.  It drives the perception of the public, the frequency of the customers, the opportunities to be involved with the local economy and community as well as the caliber of employees and customers that a business will have.  Competition is always going to be out there and often this is beyond the control of a business owner, manager or leader.  READ MORE »