Because Small Business is Big Business

Are You Mingling?

MinglingMany people are uncomfortable mingling during a networking event. We are often worried about what people will think of us. The easiest way to get around that is to put our focus on them. How? First of all, look for people who appear somewhat lonely, standing by themselves. They appreciate us coming up to them and initiating a conversation. This helps get relationship-building conversations started while promoting confidence in ourselves and the other person. It is easier to join a group previously engaged in a discussion after someone leaves, breaking the circle of participants, which then allow us to comfortably slip right in. The following guidelines will also help: READ MORE »

 

How is Your Sales Growth

Sales GrowthWhile sales growth is desirable, not all growth has equal consequences or outcomes.  Everyone is familiar with the coined phrase “urban sprawl” which is the result of unplanned growth.  This type of growth happens without forethought and causes unforeseen challenges and complications, often unpleasant or with a negative connotation.   According to Blackenterprise.com, “strategy is not about waiting for opportunities to come to your business. It’s about making sure your business is moving, and most importantly, that it’s moving in the right direction.”

Here are five steps they suggest are needed when developing a solid plan for strategic sales growth: READ MORE »

 

SMART Goals

Smart Goals Having SMART goals for things we want to do and working towards them is an important part of being human. Goals big and small can be the stepping-stones to a successful business and the way you set them can make a difference to achieving them. The path towards our goals may not always run smoothly or be easy.  It is important to use the SMART method of developing and setting your goals: READ MORE »

 

Got Performance Gaps?

Performance gapsPerformance gaps are those pesky realities that plague our workplaces with inefficiency and ineffectiveness. Gaps between what is and what should be, keep us from realizing what is possible. If you own or manage a small- to mid-size organization, you can probably list a few gaps off the top of your head.

The adage, “admitting there’s a problem is the first step toward fixing it” could be stated, “knowing there is a performance gap is the first step toward closing it.” But knowing that a gap exists doesn’t tell us what is causing it and what we should do about it. In order to close a gap, we have to have a process to evaluate the source(s) and develop appropriate solutions. READ MORE »

 

What is a Brand?

brandWhat is a brand?  I’m reminded of scenes from one of my favorite American movies, Red River; namely, the branding of cattle in preparation for a historic cattle drive along the old Chisholm Trail.  Brands were visual symbols of ownership.  They depicted in graphic geometric shapes and/or letters the names of the various ranches:  The Circle R, The Flying P, and The Two Rivers are examples.  The brand message to all who saw it said, “This is mine, and it is separate from the rest of the herd.” READ MORE »